Challenge
Zenrock emerged from the 5-year-old institutional MPC custody solution Qredo, a pioneer in Web 2.5 security solutions that custodied billions of dollars.
We have relaunched Zenrock as an open, permissionless, and decentralized protocol to serve the unique needs of cross-chain builders and wallet developers.
Scope
- Brand identity & strategy
- Visual & illustrations
- Product design
- Design systems
- Web design
Approach
We started with extended brand strategy workshops, then moved into a dedicated naming process, three rounds of iteration, back and forth with stakeholders, to arrive at a name and positioning that matched the company’s direction.
We built a visual identity rooted in the strength and permanence of stone, paired with the calm of a zen garden: lines drawn in sand, balancing rocks.
Outcome
Since launch, Zenrock has rolled out its ecosystem around zrChain and Decentralised Custody Tokens. zenBTC alone has surpassed $20M in TVL on Solana since launch, with cumulative TVL across all products exceeding $50M.
