Challenge
Combine the credibility a trusted financial institution exudes with the visionary ideas of a company building the next stage of financial infrastructure.
thBILL offers onchain exposure to ULTRA, an institutional U.S. Treasury strategy managed by Wellington Management and operated via FundBridge Capital, with tokenization infrastructure by Libeara (Standard Chartered). Products this serious demand a brand that earns trust at first glance.
Scope
- Brand identity & strategy
- Visual & illustrations
- Product strategy & UI/UX
- Design systems
- Web design
Approach
End-to-end design: brand strategy, complete visual identity, GTM and launch campaign creative, product strategy, web and design systems.
Plus ongoing design support, so Theo could ship fast while staying cohesive across product, socials, and narrative.
Outcome
Since launch, Theo has raised $20M across two rounds and gained over $220M in TVL, with roughly $4.7M in annualised fees tracked across supported chains.
