The founders
We’re a team of creatives, with big ideas.
A brand designer and a brand engineer.
Abe
Co-founder · Brand designer
Brand lead at Delphi Digital, across Delphi Labs, Delphi Ventures and Delphi Design, then Head of Design at Theo, connecting onchain capital with financial markets.
That’s where Abe saw what most crypto and fintech brands get wrong: the tech is ahead of the story. Abe leads the Brand Blueprint and identity on every sprint.
Ashwin
Co-founder · Brand engineer
A product designer by background, used to shipping interfaces and the design systems behind them.
Ashwin turns every identity into a Brand Engine: the Figma library, tokens, components, code and AI guidelines your team keeps building with after handoff.
mission
We build brands founders can raise, launch and scale on, delivered as unified systems teams can keep building with and evolve.
95% of our clients continue working with us Beyond project delivery.
Latest Raised by clients
studio clients
Returning clients
How we work
Tried, tested and senior at every step. No handoffs, no templates.
Tried and tested
A process refined through years of real-world work, built to feel immersive and intuitive.
Strategy meets craft
Strategy and creativity are the core tools in our kit. They turn constraint into clarity, and ideas into brands that work.
Senior, hand-picked
We lead every engagement ourselves and bring in specialists suited to the problem, only when needed.
One unit
Tight-knit collaboration and obsessive attention to detail, so nothing critical slips and you get real peace of mind.
Trusted by leading protocol teams and startups to shape their ideas and experiences and go from 0-1 blazingly fast.
We connect strategy, identity and engineering into one brand system, so it holds up from pitch deck to product.
Latest Client Raise
Theo
20m series A
Bitcredit
2m pre-seed
Zenrock
2.48m series A
Wage
150k pre-seed
Don’t stagger your momentum. Launch past the competition with Overproof.
mediocre to Numero Uno in three weeks.