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Paymentscan logo on a soft-focus dark green field

Challenge

Paymentscan surfaces onchain and offchain data for stablecoin payment apps and rails, positioning itself as the unbiased, verified source in a category crowded with self-reported numbers and marketing claims dressed up as data.

Scope

  • Visual identity system
  • GTM collateral
  • Launch campaign creative
  • Data visualization language
Paymentscan social story on a phone and a Key Card Metrics post
Paymentscan social cards: Scanning Plasma’s Cards and a stablecoin card volume recap
Paymentscan app icon in a dock

Approach

We delivered Paymentscan’s essential visual identity system and social collateral in two weeks: visual identity, GTM collateral / launch campaign creative and a data visualization language built to scale from founder-led social content to enterprise-facing product surfaces, so Paymentscan could launch looking like the trusted authority it set out to be from day one.

Paymentscan symbol pattern, logo lockup and browser tab icon

Outcome

  • 10X site traffic increase
  • 12+ secured partnerships
Paymentscan colour palette: Forest Ink, White, Tarnished Gold, Oyster White, Lilyglow, Pastel Scarlet
Paymentscan typography: Geist Mono and Fakt Pro
Paymentscan woven data pattern on dark green
Paymentscan woven data pattern on a light ground
Paymentscan LinkedIn page
Paymentscan hoodie, business cards and cap
Paymentscan campaign image with a Plasma Visa card
Paymentscan posters on street displays at night
Paymentscan billboard in a metro station: All payment flows, fully mapped
Next case studyTheoAn institutional-grade brand for onchain treasuries