Overproof
Overproof is a brand studio for founder-led startups in web3, fintech and AI, founded by Abe (brand design) and Ashwin (brand engineering). We run one offer: the Brand Sprint, a three-week, fixed-price engagement that delivers a Brand Blueprint (strategy), a brand identity, a Brand Engine (a connected Figma, code and AI-guidelines system) and a Brand Book or Brand Portal.
Key Pages
Homepage (/): The Brand Sprint offer, what you get, pricing, client work and FAQ.
Brand Sprint (/sprint): How the three weeks run, week by week, plus deliverables and pricing.
Book a sprint (/book): Short intake form, then an intro call.
About (/about): The two founders and how we work.
Theo case study (/theo): Brand strategy, identity and guidelines for an onchain RWA and stablecoin platform, carried into launch, web and product. $20M raised, $220M+ TVL.
Zenrock case study (/zenrock): Naming (Qredo → Zenrock), repositioning and identity for decentralised custody infrastructure. $50M+ cumulative TVL.
Paymentscan case study (/paymentscan): A two-week Brand Sprint for an onchain payments analytics platform. 10x site traffic, 12+ partnerships.
Privacy Policy (/privacy-policy)
Terms & Conditions (/terms-conditions)
What’s in the Brand Sprint
Brand Blueprint: discovery workshop, positioning, messaging pillars, tone of voice, competitor gaps
Identity: logo, typography, colour and graphic language; two directions, one refined
Brand Engine: Figma master library, tokens and components, code libraries, AI guidelines and skills, pattern and effects generators
Brand Book (static PDF) or Brand Portal (interactive site), client’s choice, always included
Launch kit: social templates, pitch deck cover and title slides, key mockups
Process: one review call a week, Loom updates between, decisions within 48 hours
Optional add-ons: Framer landing page; naming and extended strategy
Pricing
Brand Sprint: €20k fixed, 3 weeks, paid 50% to book and 50% on delivery
Landing page add-on: €8k, adds 2 weeks after brand sign-off (built in Framer)
Naming and extended strategy: scoped on request
No retainers, tiers or hourly billing
Contact