An institutional-grade brand for onchain treasuries

Theo needed a brand that would give investors the confidence to deposit into thBILL, an AAA-rated tokenized treasury fund offering onchain exposure to ULTRA, an institutional U.S. Treasury strategy managed by Wellington Management and operated via FundBridge Capital, with tokenization by Libeara (Standard Chartered), alongside thUSD, a yield-bearing stablecoin powered by gold markets. The brief: feel as credible as a trusted financial institution, and as visionary as a company building the next layer of financial infrastructure.

We started with brand strategy, then built a complete visual identity and comprehensive brand guidelines. From there we carried the brand into GTM and launch creative, web, product UI and a shared design system, so Theo could ship fast while staying cohesive across product, socials and narrative.

Since launch, Theo has raised $20M across two rounds and gained over $220M in TVL, with roughly $4.7M in annualised fees across supported chains.