Brand strategy, identity and guidelines, carried into launch, web and product UI so Theo could ship fast and stay cohesive. $20M raised, $220M+ TVL.
MoreStrategy, identity and LLM-ready brand systems.
Ready in three weeks for one fixed price.
Starts with a short intro call · No prep needed
Remarkable branding for pioneering teams in
web3, fintech and AI
We run your brand like a product release: scoped in week one, built in week two, shipped in week three.
The sprint
- Senior designers only
- 3 weeks, kickoff to handover
- €25k fixed, paid 50 / 50
- Weekly calls, Loom updates between
- Blueprint → Engine → Book
- How it works
Ask AI about Overproof
An independent read on our positioning, results, and fit.
Case studies
From Qredo to Zenrock: naming, repositioning and a brand system that scaled across three flagship products. $50M+ TVL.
More
Visual identity, GTM and launch creative, and a data-visualisation language, so Paymentscan launched as the trusted authority. 10x site traffic, 12+ partnerships.
More
Clients
Trusted by protocols, fintechs and established giants.
Theo
Institutional-grade onchain treasuries.
Zenrock
The unified custody layer for DeFi.
Astroport
Multichain AMM and DEX.
LODE
Commodity-backed onchain assets.
Wage
Trading platform.
Noble
Native asset issuance for the interchain.
El Dorado
Stablecoin payments for Latin America.
Uncharted Finance
Onchain finance.
Delphi Digital
Crypto research and venture.
Dymension
Home of RollApps.
Shell
Global energy company.
Schiphol
Amsterdam’s international airport.
What you get
One sprint. Three deliverables, built as one system.
Each phase hands the next a finished foundation, so the brand you sign off in week three already works across your product, site and AI tools.
The strategy everything else is built on.
A discovery workshop turns your market, product and ambition into positioning, messaging and a voice. Two identity directions follow, so you choose between real options.
- Positioning & messaging pillars
- Competitor gaps mapped
- Two identity directions
A brand your team, devs and AI tools can build with.
Brand guidelines your AI agents can follow, plus the generators and small tools your team keeps using after we’ve handed over, so new assets stay on-brand without waiting on a designer.
- Logo, type, colour & visual language
- Guidelines your AI agents can follow
- Generators, tools & launch kit
Your brand, ready to read and share.
Every sprint closes with guidelines in the format you choose: a static Brand Book, or an interactive Brand Portal your team, partners and press can browse.
- Brand Book or Brand Portal
- Built for team, partners & press
- Loom walkthrough at handover
Track record
Our work keeps paying off after launch, in rounds raised, TVL won and partners signed.
$335M+
TVL acquired across our clients
$220M+
TVL at Theo since launch
$25M+
Raised by founders we’ve branded
$20M+
Trading volume through client products
FAQ
What founders ask before they book.
Week 1 produces your Brand Blueprint (strategy) and two identity directions. Week 2 refines the one you pick into a full system. Week 3 builds your Brand Engine, launch kit and your Brand Book or Brand Portal, then hands everything over.
A kickoff workshop and one review call a week. Between calls you get Loom updates on every major milestone, and we ask for feedback from one decision-maker.
It rarely happens. We start by defining what you don’t want, look at examples together, and map where your competitors leave room to stand out, so both directions are built on that. If something isn’t landing, we adjust as we go within the sprint.
Feedback happens live on the weekly review calls and on the Loom updates between them. In week 1 you pick one of two directions; weeks 2 and 3 refine that one with your team’s notes, gathered by one decision-maker, so we always work from one clear set of notes.
Tell us on the intro call. A landing page is a set add-on, from €12k. Naming and extended strategy are scoped on request. Anything else we price before the sprint starts, so the figure you agree to is the figure you pay.
Your brand as working tools instead of a static PDF. Brand guidelines your AI agents can follow, design tokens and code libraries for your devs, plus the generators and small tools your team keeps using after we’ve handed over, so new patterns, effects and assets stay on-brand without us.
Founder-led teams in web3, fintech and AI, usually from pre-seed to Series B. We add the most value in the weeks before a raise or a launch. Recent work spans RWA, custody, stablecoins and payments, but the sprint fits any team whose product is ahead of its story.
To widen the exploration while keeping each round of iteration small. We can test directions that used to take far longer, and work in mediums and styles that were locked behind a steep learning curve or one piece of software. You get a wider range of styles and options to choose from. The judgement and the final craft stay with us.
Both hold the same brand guidelines and every sprint includes one. The Brand Book is a static PDF. The Brand Portal is an interactive site your team, partners and press can browse. You choose the format.
Yes, as an add-on: a custom landing page designed and built in Framer, from €12k, adding two weeks after brand sign-off.
Yes, scoped on request. We renamed Qredo to Zenrock.
50% to book your slot, 50% on delivery. Final files transfer on the second payment.
Everything is yours. If you need ongoing design help, we can talk about it then.